Beauty Newsletter Trends
In July, several emerging topics have taken off in the beauty space. Leading the charge is Rare Beauty, with 206 mentions and an impressive +8.08% growth rate.
TOP BEAUTY TRENDS - UPDATED JULY 2026
20 Results
1
Rare Beauty
topicGrowing Growth
206
Mentions
+8.08%
Growth
75
Score
2
OpenAI
topicGrowing Growth
186
Mentions
+6.67%
Growth
85
Score
3
Particle Anti-Aging Face Cream
topicGrowing Growth
183
Mentions
+20.48%
Growth
75
Score
4
Anthropic
topicDeclining Growth
175
Mentions
-51.69%
Growth
82
Score
5
skincare
topicDeclining Growth
163
Mentions
-38.61%
Growth
81
Score
6
Selena Gomez
topicPeaked Growth
144
Mentions
-17.72%
Growth
75
Score
7
beauty
topicExploding Growth
143
Mentions
+60%
Growth
83
Score
8
Substack
topicExploding Growth
121
Mentions
+350%
Growth
87
Score
9
sunscreen
topicDeclining Growth
105
Mentions
-43.28%
Growth
83
Score
10
beauty standards
topicGrowing Growth
100
Mentions
+12.77%
Growth
75
Score
11
Latin American diaspora
topicDeclining Growth
99
Mentions
-20%
Growth
75
Score
12
True to Myself Natural Matte Longwear Foundation
topicDeclining Growth
99
Mentions
-20%
Growth
75
Score
13
Ulta Beauty
topicPeaked Growth
98
Mentions
-18.52%
Growth
75
Score
14
wellness
topicExploding Growth
97
Mentions
+188%
Growth
88
Score
15
Summer Discovery Box
topicExploding Growth
89
Mentions
+186.96%
Growth
87
Score
16
Beauty
topicExploding Growth
89
Mentions
+245%
Growth
83
Score
17
SpaceX
topicExploding Growth
86
Mentions
+96.55%
Growth
75
Score
18
SeΓ±ora Era
topicExploding Growth
85
Mentions
+50%
Growth
72
Score
19
AI
topicDeclining Growth
85
Mentions
-45.45%
Growth
91
Score
20
Plant Based
topicExploding Growth
82
Mentions
+128%
Growth
91
Score
Trending Topics
Beauty Overview
Active Trends20
Total Mentions2,435
Growing12
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Beauty Trends FAQ
What are the most popular beauty topics in newsletters?
We track beauty trends across 500+ newsletters. The most discussed topics are ranked by total mentions and growth velocity.
How often is beauty trend data updated?
Data is updated weekly as new newsletter issues are published. Growth rates and velocity scores are recalculated with each update.
What do the growth metrics mean?
Growth rate compares mentions in the last 30 days vs. the prior 30 days. Velocity measures 7-day acceleration. "Breakout" means a topic is surging with high velocity and growth.
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