Beauty Newsletter Trends
In September, several emerging topics have taken off in the beauty space. Leading the charge is Rare Beauty, with 358 mentions and steady newsletter coverage.
TOP BEAUTY TRENDS - UPDATED SEPTEMBER 2026
20 Results
1
Rare Beauty
topicPeaked Growth
358
Mentions
-2.21%
Growth
74
Score
2
skincare
topicDeclining Growth
294
Mentions
-23.95%
Growth
78
Score
3
beauty
topicDeclining Growth
274
Mentions
-31.9%
Growth
80
Score
4
OpenAI
topicPeaked Growth
229
Mentions
-13.82%
Growth
84
Score
5
Substack
topicDeclining Growth
210
Mentions
-26.45%
Growth
82
Score
6
Anthropic
topicDeclining Growth
209
Mentions
-22.88%
Growth
83
Score
7
wellness
topicPeaked Growth
207
Mentions
-6.54%
Growth
81
Score
8
Particle Anti-Aging Face Cream
topicGrowing Growth
183
Mentions
+20.48%
Growth
75
Score
9
Selena Gomez
topicGrowing Growth
180
Mentions
+27.85%
Growth
75
Score
10
beauty industry
topicGrowing Growth
176
Mentions
+37.84%
Growth
76
Score
11
beauty standards
topicGrowing Growth
137
Mentions
+4.48%
Growth
75
Score
12
fashion
topicExploding Growth
135
Mentions
+59.62%
Growth
76
Score
13
Ulta Beauty
topicGrowing Growth
128
Mentions
+37.04%
Growth
75
Score
14
Fall Discovery Box
topicGrowing Growth
127
Mentions
+8.2%
Growth
78
Score
15
Botox
topicExploding Growth
119
Mentions
+83.33%
Growth
75
Score
16
Summer Discovery Box
topicDeclining Growth
119
Mentions
-25%
Growth
84
Score
17
beauty products
topicGrowing Growth
117
Mentions
+38.78%
Growth
74
Score
18
sunscreen
topicDeclining Growth
114
Mentions
-32.35%
Growth
82
Score
19
SeΓ±ora Era
topicExploding Growth
114
Mentions
+135.29%
Growth
68
Score
20
AI
topicDeclining Growth
111
Mentions
-52%
Growth
88
Score
Beauty Overview
Active Trends20
Total Mentions3,541
Growing10
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Beauty Trends FAQ
What are the most popular beauty topics in newsletters?
We track beauty trends across 500+ newsletters. The most discussed topics are ranked by total mentions and growth velocity.
How often is beauty trend data updated?
Data is updated weekly as new newsletter issues are published. Growth rates and velocity scores are recalculated with each update.
What do the growth metrics mean?
Growth rate compares mentions in the last 30 days vs. the prior 30 days. Velocity measures 7-day acceleration. "Breakout" means a topic is surging with high velocity and growth.
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