The term describes a systemic shift where academic institutions adopt business models, prioritizing efficiency, profitability, and market-driven outcomes over purely intellectual pursuits. It manifests through corporate-style management, aggressive branding, and a focus on vocational training. While administrators and private partners may gain financially, students often face rising costs, while faculty autonomy diminishes. Ultimately, the primary beneficiaries are corporate entities seeking a skilled, compliant workforce, rather than fostering broad, critical thinking.
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