In typography and web design, a kicker is a short, standout phrase placed above a headline. It acts as a section label or teaser, providing context before the main title grabs attention. Editors and content marketers use kickers to categorize articles, improve scannability, and boost on-page SEO by highlighting primary keywords. This simple tool benefits bloggers, news sites, and UX designers by clarifying content structure and guiding readers efficiently.
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