A middleman acts as an intermediary between producers and consumers, handling distribution, negotiation, or logistics. Businesses use them to reach wider markets, while consumers benefit from convenience and lower search costs. Retailers, wholesalers, and brokers are common examples. Both sellers and buyers gain efficiency, though some view middlemen as adding unnecessary costs.
Get alerts when this topic surges in newsletters. Free to start.
Sign up freeExplore more trends:Trending Topics ·AI Trends ·Business Trends ·Finance Trends ·Technology Trends