In marketing analytics, recency decay is a model that reduces the value of past customer actions, prioritizing recent behaviors. It is used to predict future engagement by weighting newer interactions more heavily. Marketers and data scientists benefit most, as this method improves campaign targeting, personalization, and the accuracy of customer lifetime value forecasts.
Get alerts when this topic surges in newsletters. Free to start.
Sign up freeExplore more trends:Trending Topics ·AI Trends ·Business Trends ·Finance Trends ·Technology Trends