Rip City Trend 2026

Known worldwide as the rallying cry for Portland’s NBA team, the Trail Blazers, "Rip City" is more than a nickname—it’s a badge of loyalty. Coined by broadcaster Bill Schonely in 1971, the phrase ignites fan sections, decorates merchandise, and unites the Rose City’s basketball faithful. Players feed off its energy, while local businesses and community groups use it to foster civic pride. Whether chanted at Moda Center or worn on apparel, it benefits anyone seeking a shared identity with Portland’s hoops culture.