The sunk cost fallacy is the tendency to keep investing in something because of past spending, even when quitting would be wiser. People invoke it to justify persistence, while marketers, negotiators, and businesses benefit by exploiting your reluctance to abandon prior investments.
Get alerts when this topic surges in newsletters. Free to start.
Sign up freeExplore more trends:Trending Topics ·This Month's Top Topics ·AI Trends ·Business Trends ·Finance Trends ·Technology Trends