In today’s mobile-first world, vertical video refers to footage shot in a 9:16 aspect ratio, designed for portrait-mode viewing on smartphones. It dominates platforms like TikTok, Instagram Reels, and YouTube Shorts. Creators and brands use vertical videos for engaging, scroll-stopping content, while marketers benefit from higher viewer retention and completion rates compared to horizontal formats.
Get alerts when this topic surges in newsletters. Free to start.
Sign up freeExplore more trends:Trending Topics ·AI Trends ·Business Trends ·Finance Trends ·Technology Trends