The digital marketplace built on internet infrastructure, the web economy encompasses all commercial activity conducted online—from e-commerce and digital services to data-driven advertising. It functions through platforms, payment gateways, and global connectivity, enabling direct transactions and virtual value creation. Businesses, independent creators, and consumers all benefit, gaining access to borderless markets, reduced operational costs, and personalized shopping experiences. This ecosystem continuously evolves with technology, reshaping how value is exchanged and economic growth is generated.
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